Experience Matters

  • October 26, 2016
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  • Knowledge
Testing, tasting, proving. There’s nothing more effective than letting a customer handle your sample. In an instant, somebody can touch, feel, try and understand. Out of the point-of-sale environment, the proximity between a product and its shopper becomes more difficult, but it is possible to impact people with the same efficiency by creating experiences, inspiring […]...Read more

Differentiating your Brand through Positioning

  • April 19, 2016
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  • Knowledge
Image Credit: Flickr/ALMAGAMI When we talk about positioning, it is something more than merely occupying space—in the world of contemporary consumerism it refers to making an impact, inducing a recall and engagement value in the minds of consumers. A well-positioned brand can give you a competitive advantage as it aids in differentiating your brand, helps […]...Read more

Should your next marketing campaign include Facebook?

  • March 24, 2016
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  • Knowledge
Image Credit: Flickr/SimonQ We hear it all of the time from clients, “My customers aren’t on Facebook,” “It’s a waste of time,” or  “It’s for kids.”  Nothing could be further from the truth. Love it or hate it, Facebook’s popularity is indisputable, but you’ll need to do some research in order to ensure that you’re […]...Read more

Why You Should Ignore Identities of Your Audiences

  • March 8, 2016
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  • Knowledge
A fundamental principle in marketing is that you have to craft messages that resonate with the identity of the audience(s) you are trying to connect with. Identities are great for marketers since people often live up to the identities they hold for themselves, whether socially or personally. ...Read more

Creative Trends 2016

  • February 2, 2016
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  • Creative
We – creatives, planners, or even account managers working in communications and marketing – are always eager for new trends in design and fashion, new ways to make a message impactful, and new paths to inspire people to buy something or to make someone engage with an idea....Read more